‘We Care, Child Care’ offers chance to jump-start higher education savings fund

July 9, 2026 - 21:05

The "We Care, Child Care" sweepstakes is back for its 12th year, giving families a chance to jump-start their child's higher education savings. This year's prize offers a $1,529 contribution directly into a designated education fund. The amount is not random; it matches the average monthly cost of child care in the state, highlighting the connection between early care and future academic success.

Organizers say the goal is to ease the financial burden on parents while encouraging long-term planning. The sweepstakes is open to families with children under a certain age, and winners can use the funds for any qualified education expenses, from college tuition to vocational training. Past winners have reported using the money to open 529 plans, which grow tax-free for educational use.

The initiative aims to raise awareness about the rising costs of both child care and higher education. By tying the prize to a real-world expense, the program hopes to spark conversations about saving early. Entries are being accepted through a simple online form, with no purchase required. A random drawing will select the winner, who will be notified directly. The campaign runs for a limited time, so interested families are encouraged to enter soon.